Introduction: To Website or Not To Website?
Should you invest in a website when platforms like Squarespace, Wix, and WordPress offer seemingly easier alternatives? Or maybe you're thinking you could simply stick with social media for your online presence. If you're overwhelmed by these choices, you're not alone. Today, we're diving deep into why having a website is non-negotiable in 2023, and how you can build one yourself—without breaking the bank.
Why the Smartphone Isn't Enough
In the age of smartphones, it's tempting to think you can run your business solely through mobile devices. After all, your phone serves as your entertainment hub, your social circle, and yes, even your shopping cart. But, even with the convenience of apps and social media, a website remains indispensable. Here's why.
Your Website: The New Digital Storefront
Imagine walking into a physical store. You're immediately impacted by the aesthetics—the lighting, the color scheme, the product displays. All these elements collectively define a brand's image. Your website serves the same purpose but in the digital realm. It's often the first touchpoint for potential customers and should be as polished and professional as a physical store.
Do You Really Need a Website? Let's Look at the Data
Still questioning the necessity of a website? Data shows that mobile commerce sales rocketed to $3.56 trillion last year alone, with 79% of smartphone users making online purchases. Although giants like Amazon contribute significantly to these figures, an increasing number of brands are cutting out the middleman and selling directly to customers via their own websites.
The Roadmap: Building Your Own Website
Option 1: DIY Website Building
In today's digital age, building a website has never been easier. I've put together a comprehensive free guide that outlines everything you need—from choosing a website builder and securing hosting and domain, to the actual building process. If you opt for platforms like Squarespace or Wix, you could even snag some special promotions via podcasters or YouTubers. The bottom line? You can create a website yourself for as little as $200-$300.
Option 2: Hiring the Pros
If the DIY approach isn't for you, hiring professionals is a viable alternative. But be prepared to invest more, both in terms of money and trust. Agencies like mine specialize in custom web solutions, which may or may not align with your needs or budget.
Tips for Hiring a Web Agency
- Search Smartly: Use keywords like "Webdesign agencies" or "Website Companies" and consider local companies that appear in initial search results or ads.
- Discuss Budgets Early: Know your spending limits and discuss pricing upfront.
- Feedback Tools: Ensure the agency has tools for visual feedback to make the revision process smoother.
- Design Options: Request multiple designs to ensure your website is unique.
- Mobile-First Approach: Confirm that the agency prioritizes mobile-responsive design.
Conclusion: Empower Your Business with a Website
Building a website may seem daunting, but the right tools can make it a rewarding venture. Your website is more than just a digital business card; it’s the backbone of your online presence and a crucial element in your marketing strategy. Invest in it wisely.
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